Cathleen Cusachs
Digital and Social Media Strategist, Tech Researcher
Cathleen Cusachs, M.A.
Education
M.A. Emerging Media
Boston University, July 2022
Scholarship: Excellence in Communication
4.0 GPA
B.S. Journalism
Emerson College, May 2018
Minors: Photography and Global Studies
Awards
Silver Bell, Integrated Marketing Communications Campaign
58th Bell Ringer Awards, PR Club
GBH's Fund the Future
Gold Honor & Audience Honor, Call-to-Action Campaign
10th Shorty Impact Awards
Arthur's Protect My Public Media
Outstanding Contribution
Boston University, 2022
Emerging Media Studies Division
Skills
Adobe Photoshop, Adobe Lightroom, Adobe Premiere, AP style, audience development, Canva, community moderation, communications theory, content analysis, copywriting, data analysis and visualization, digital advertising, experimental design, Facebook, fact-checking, Google Analytics, Google Drive, graphic design, HTML/CSS, Instagram, interviewing, journalism, media ethics, Microsoft Office, network analysis, photography, Pinterest, project management, qualitative and quantitative data collection, Reddit, reporting, search engine optimization (SEO), Snapchat, SocialFlow, social media strategy, Sprout Social, survey design, Threads, TikTok, Tumblr, Twitch, Twitter, UX research, video production, YouTube
Work Experience
GBH
October 2025-
Present
October 2022-
September 2025
Hearst Connecticut Media Group
October 2019- August 2021
NOLA.com | The Times-Picayune
December 2018-
June 2019
Research Projects
Digital Marketing Manager
• Develop and implement digital marketing strategies aligned with business goals for GBH and its sub-brands, specifically driving audience and revenue growth
• Launch and optimize digital advertising efforts, including SEM, display advertising, and paid campaigns on platforms like Meta, YouTube, Reddit, and more
• Manage budgets, analyze performance using analytics tools, refine strategies, and report on return on investment (ROI)
• Monitor trends in digital marketing and emerging platforms to drive innovation and make recommendations across the organization
• Collaborate across teams including organic social, influencers, digital content, newsletters, creative, membership and development, and others to achieve goals
• Continue developing and overseeing the digital and social strategy for Arthur, a priority brand with the highest annual engagement rate across the entire organization
• Continue creating high-performing social media content for Arthur, reaching over 90 million views annually across TikTok, Instagram, YouTube, and Facebook
Social Media Manager, Children's Media
• Develop social media strategy for award-winning national television series like Arthur, Molly of Denali, Pinkalicious & Peterrific, Work It Out Wombats!, and Acoustic Rooster
• Innovate children's media with the Arthur TikTok, reaching over 15 million users a year
• Launched two brand new children's series, cultivating an audience from the ground up
• Create engaging content by filming and producing digital videos, editing animated cartoon clips into social-optimized video, designing original graphics, and copywriting
• Strategize and implement influencer campaigns with creators and celebrities including Mychal Threets, Chance the Rapper, Herbie Hancock, Liv Pearsall, and more
Social Media Producer
• Conceptualized and applied new social media strategy for 22+ publications. Led newsroom-wide trainings on best social media practices
• Analyzed and reported performance metrics, with positive growth seen every month
• Contributed to live event coverage, including a visit from First Lady Jill Biden
• Produced social-first graphics. Wrote articles based on online, viral moments
• Supervised, guided, and trained two other producers
Digital Content Producer
• Reported original stories in digital-first formats, including produced video, Instagram stories, tweet threads, live video, and designed graphic cards
• Brought newsroom content to viral levels with strategized posts
• Moderated a Facebook group of over 50K members
• Launched the Where NOLA Eats Facebook page, reaching over 3K likes in one month