Cathleen Cusachs
Social Media Strategist, Creator, Tech Researcher
Cathleen Cusachs, M.A.
cathleencusachs.com
203-868-9808
@catcusachs
Education
M.A. Emerging Media
Boston University, July 2022
Awards: Outstanding Contribution and the Excellence in Communication scholarship
4.0 GPA
B.S. Journalism
Emerson College, May 2018
Minors: Photography and Global Studies
Skills
Adobe Photoshop, Adobe Lightroom, Adobe Premiere, AP style, Audacity, audience development, BeReal, Buffer, Canva, Chartbeat, community moderation, content analysis, content ideation, copywriting, CrowdTangle, data analysis and visualization, experimental design, Facebook, fact-checking, Google Analytics, Google Drive, graphic design, Hootsuite, HTML/CSS, Instagram, interviewing, journalism, media criticism, media ethics, media theory, Microsoft Office, network analysis, online journalism, photography, Pinterest, project management, qualitative and quantitative data collection, Qualtrics, Reddit, reporting, R Studio, search engine optimization (SEO), Snapchat, SocialFlow, social media strategy, Sprout Social, SPSS, TikTok, Tumblr, Twitch, Twitter, UX research, video production, web design, YouTube
Work Experience
GBH
October 2022-
Present
Hearst Connecticut Media Group
October 2019- August 2021
NOLA.com | The Times-Picayune
December 2018-
June 2019
Social Media Manager, Children's Media
• Develop social media strategy for award-winning national television series like Arthur, Molly of Denali, Pinkalicious & Peterrific, Work It Out Wombats!, and Acoustic Rooster
• Innovate children's media with the Arthur TikTok, reaching over 15 million users a year
• Launched two brand new children's series, cultivating an audience from the ground up
• Create engaging content by filming and producing digital videos, editing animated cartoon clips into social-optimized video, designing original graphics, and copywriting
• Strategize and implement influencer campaigns with creators and celebrities including Mychal Threets, Chance the Rapper, Herbie Hancock, Liv Pearsall, and more
Social Media Producer
• Conceptualized and applied new social media strategy for 22+ publications. Led newsroom-wide trainings on best social media practices
• Analyzed and reported performance metrics, with positive growth seen every month
• Contributed to live event coverage, including a visit from First Lady Jill Biden
• Produced social-first graphics. Wrote articles based on online, viral moments
• Supervised, guided, and trained two other producers
Digital Content Producer
• Reported original stories in digital-first formats, including produced video, Instagram stories, tweet threads, live video, and designed graphic cards
• Brought newsroom content to viral levels with strategized posts
• Moderated a Facebook group of over 50K members
• Launched the Where NOLA Eats Facebook page, reaching over 3K likes in one month